Lifelock Adds a REAL Service!?
According to Businesswire.com, Lifelock will be adding a real bon-a-fide service to their program. Effective immediately, LifeLock will begin rolling out eRecon(TM), a regular patrol of the Internet in...
View ArticleAnother Class Action Suit Against Lifelock
This time, it's in New Jersey. On its Web site, www.lifelock.com, the company reports that it places requests for fraud alerts with credit bureaus on behalf of its clients. “If someone is trying to use...
View ArticleMan Spends 3 Million in only 3 Months on ID Theft
Using only a photocopy of a driver's license and a social security number, James Harman bought over 3 million dollars worth of goods in his brother's name. The most important point to this story? It...
View ArticleAn Open Challenge to Todd Davis of Lifelock
I have been challenging the value of Lifelock for a while based on the fact that they claim to prevent ID theft, but can't. It looks like several other people have come to that conclusion and are busy...
View ArticleLifelock Steals Competitor Corporate Identity
I've written about Lifelock's morally dubious advertising techniques before, but this is certainly new. Lifelock has been accused of paying for sponsored links to their competitor NAMESAFE which, when...
View ArticleLifelock Under 6th Class Action Lawsuit
I have no idea how I missed this, but it’s great news regardless! If you signed up with Lifelock and are unhappy with their service or guarantee or just want further info on the class action you can...
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$12 Million Settlement Against Lifelock for Deceptive Advertising
I'm not surprised about the fine, just that it took this long. Of course, they'll just shrug it off and any other lawsuit so long as they make more money than they spend. Sadly, by the time someone...
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Despite Promises, Lifelock Knows Public Data is A Risk
Todd Davis didn't post his social security number publicly because he thought his company could protect it. He did it as an advertising gimmick that netted him almost 2 million paying customers. At...
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Insurance, Dark Web, Oh My!
After the Lifelock scam was uncovered, few companies offer "only" ID Theft insurance anymore. Instead, it's a smorgasbord of supposed services and defenses to help you with the ID Theft problem. Here's...
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Lifelock
His name is Todd Davis. His SSN is 457-55-5467. And he's making millions!(Image used under: Fair Use doctrine)Lifelock is that company where the CEO posted his Social Security Number with a challenge...
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